A Seattle startup is taking a different approach to improving the car-buying experience, one that is supposed to drive a better connection between dealers and their customers.
F&I expert identifies three words producers need to avoid at all costs when working with customers. Find out what they are and what words you should use instead.
Michael Nekava is known on the show floor of the Bayside, N.Y.- based operation as “Mikey Mercedes".
Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.
More than 4,000 Stokes Honda North customers have purchased cars from Prince Sinsuat in the 12 years he’s worked the showroom floor.
The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
“I’ve never sold a car in my life,” Dorn says. “I’ve educated people on my product to earn their trust enough to have them know that they are getting a fair deal from me.”
Taking a customer-first approach to the buy-here, pay-here business can minimize your repossessions and encourage repeat and referral business.
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